As The Kraft Heinz Company continues to rebuild its business momentum with a focus on driving business growth through consumer-first marketing, innovation and people development, CEO Miguel Patricio announced that Carlos Abrams-Rivera will join his senior leadership team as the new US zone president. Effective Feb. 3, 2020, Abrams-Rivera will lead all US business operations, the company’s largest business.
Since officially stepping into the CEO role in July 2019, Patricio also has served as interim President of the US zone, in addition to his global duties.
A native of Puerto Rico, Abrams-Rivera, 52, will join the company after a successful career spanning more than two decades at companies including Campbell Soup Company, Mondelēz International, and Kraft Foods.
Abrams-Rivera joined Campbell in 2015 and most recently served as executive vice president and president, Campbell Snacks, a new division that represents nearly 50% of Campbell’s annual sales.
Previously, Abrams-Rivera was president of Campbell’s Pepperidge Farm subsidiary, where he improved the results of this iconic business, driving consistent profitable growth.
His roles at Mondelēz International from 2012-2015 included president of gum & candy for Mondelēz Latin America; president, Mondelēz Mexico; senior vice president, global beverages; and senior vice president, marketing and strategy for developing markets.