The Kraft Heinz Company announced the appointment of Dafne Hefner to the newly created role of chief strategy & transformation officer - North America zone. Hefner is being hired to help accelerate the strategic growth plan in the company’s US and Canada businesses, including the broader deployment of Agile teams and a North America zone digital agenda.
Hefner joins Kraft Heinz from Anheuser-Busch InBev SA/NV (“AB InBev”), where she most recently served as senior vice president of strategy & insights. During her tenure, Hefner was a driving force behind establishing long-term company goals, creating a focused portfolio strategy, addressing brand renovation, and delivering an aggressive innovation agenda. As the architect of AB InBev’s first internal research and Agile agency, Hefner introduced new capabilities and an Agile approach to innovation that resulted in the company successfully rebalancing its brand portfolio and capturing the largest share of innovation in the industry. During her eight years with the company, she held various leadership positions in insights, marketing, and digital.
Prior to AB InBev, Hefner spent more than eight years as a services and consumer products strategy consultant and co-founded a data analytics tech startup. She holds a bachelor’s degree in Computer Engineering from Instituto Tecnológico de Aeronáutica and a master’s degree in Product Innovation & Business from the Massachusetts Institute of Technology Sloan School of Management.