brekki, Carlsbad, Calif., makers of a line of dairy-free, ready-to-eat Overnight Oats, announced that it has been acquired by the executive team of Cedar’s Foods, the global leader in Mediterranean Foods.
The global oatmeal market is expected to grow at a CAGR of 4.2% to account for $14.08 billion in 2027, according to analyst firm Big Market Research. The combination of brekki’s superior product and the Cedar’s leadership team’s 155+ years of food industry experience means brekki is now positioned to lead this growing market.
brekki, which is an Australian slang term for “breakfast,” was founded in 2017 in San Diego by Peyser, a beverage industry veteran and former professional athlete. Following the acquisition, the company will remain operating as a separate venture, however, the manufacturing and co- packing of the product will take place at the Cedar’s Foods production facilities in Haverhill, Mass. Peyser will be staying on as a director of sales for brekki.
This announcement is the beginning of a series of upcoming momentum-building milestones for brekki. The company is currently finalizing a major partnership deal that will give the brand a significant national presence. Additionally, this year at Natural Products Expo West, March 3-7, the company will be launching a new line of products and flavors.