Cheesy, crunchy and craveable isn't just limited to Taco Bell restaurant menus – the brand's newest item is hitting shelves at participating US. 7-Eleven and Kroger locations and will soon be available through online retailer, Amazon. Building on the success of hot sauce inspired Tortilla Chips launched in 2018, Taco Bell's new Cheddar Crisps aim to shake up snacking with the bold Taco Bell flavors.
Made by baking 100% real cheese into craveable crisps, and then seasoning with a kick of bold Mexican spices, Cheddar Crisps are a flavorful, keto-friendly, gluten-free and certified vegetarian snack with no artificial flavors or colors. The Cheddar Crisps are available in three varieties and two sizes, all inspired by iconic Taco Bell flavors: Nacho, Mild Sauce and Fire Sauce.
Taco Bell is no stranger to innovation and flavor expansion in the snack aisle. In 2018, the brand introduced Fire, Mild and Classic Tortilla Chips flavors and, while an immediate favorite, fans asked for more. Taco Bell then expanded the retail line with Diablo and Reaper Ranch Tortilla Chips varieties as limited time flavors in late 2018 and 2019.