The Laughing Cow Reformulates Cheese Wedge
New wedges contain more calcium, new packaging reflects brand mission
After nearly 100 years of providing cheese lovers with creamy goodness in portioned wedges, The Laughing Cow®continues to evolve, time with more flavor, more nutrition, and new packaging.
The cheese brand recently rolled out a new recipe reformulation that packs more calcium, creaminess and flavor into each wedge, which also contains 2g of protein, and is made with real cheese. In addition to offering more taste in every bite and new packaging that highlights its iconic logo, The Laughing Cow® is on a mission to inspire people to choose to laugh at life, which will come to life in a new ad campaign throughout the year.
As part of its reinvigorated purpose of inspiring people to choose to laugh at life, the brand polled American consumers to learn more about their laughing habits through a survey by CSA Research in October 2019. The survey found that 59% of Americans would like to laugh more frequently.
The portioned creamy wedges come in eight-count packs in the dairy and deli aisles for a suggested retail price (SRP) of $3.29 -$4.79, available in the below varieties: Creamy Original, Creamy Original Light, Creamy Garlic & Herb, Creamy Spicy Pepper Jack, Creamy Aged White Cheddar, Creamy Asiago, NEW! Creamy Aged Cheddar Bacon (coming May 2020)