Best known for its indulgent, dessert-inspired snacks, TRUWOMEN protein bars will soon be known as TRUBAR. Based on feedback, the company will shortly be announcing a rebrand of its bars, which will also feature updated packaging with the new name. 
By creating TRUBAR, TRUWOMEN wants it to be known that its products are great for women, men, and children alike. The brand is making this name swap to be more inclusive and let it be known that this product is for anyone to enjoy. The company will still go by the name TRUWOMEN, but its protein bars will now be known as TRUBAR!
The female-founded company uses only simple, clean, Plant-Fueled™ ingredients such as cassava flour, pea protein, cacao, and flaxseed. The brand was founded on the premise that protein bars weren't offering what shoppers really wanted - either they taste great and are filled with junk, or they're nutritious and taste like pure cardboard. With TRUBAR, you don't have to compromise between nutrition and great taste.