Food and beverage industry reports about consumer attitudes and purchase behavior in the face of the COVID-19 crisis are piling up by the dozens. Brand managers are currently dealing with massive swings in demand, closures, new operating procedures and other shifts in business operations. Projecting the near and distant future is now more difficult than ever.
Mattson, an innovation agency, recently developed a survey that aims to examine how COVID-19 will impact the future of food innovation, development, launch, and success with retail customers and consumers.
If you have 15 minutes, please offer your input. Mattson be gathering data and delivering it back to the food and beverage industry in the coming weeks.