Wixon announced two new hires for its industrial ingredients division—Rob Kerfin for a newly created position of business development manager and Lori Paslaski, for a sales position focusing on Midwestern states. Both positions will report to Terry Yakes, the division’s director of sales.

Rob Kerfin brings with him a wealth of experience within the food ingredient industry, occupying sales and business development positions at many national and multinational firms during his career to date. In fact, Kerfin was a former Wixon employee, now returning to the company. 

“Rob’s many years of experience, relationships within the food industry and strong knowledge of the industrial ingredient market will be a great asset to Wixon’s plans for future growth. In particular, Rob’s focus will be to help expand all areas of Wixon’s business in the Central and Eastern areas of the US," said Yakes.

Kerfin will operate out of Chicago where he resides with his wife Stacie. Together they enjoy going to area museums and restaurants, learning about architecture, and supporting their favorite baseball team – the Chicago White Sox.

“Lori will focus on Wixon’s business in the Illinois, Ohio, and Indiana regions of the US,” said Yakes. “Her background as an account manager and relationships within the food industry will most certainly add to her success, as she represents Wixon in her territory.”

Lori Paslaski has worked within the food ingredient industry for the past five years as a sales representative for a multinational company with a wide array of globally-sourced specialty food ingredients. Prior to this, Paslaski perfected her marketing skills with a lengthy career in public relations, marketing and journalism. Paslaski will operate from a base in suburban Chicago, where she lives with her husband and six children.