New Functional Foods, Drinks & Supplements Introduced in April 2020
Probiotic yogurts, energy beverages and weight management systems make up this month's collection
Prepared Foods showcases new keto-friendly beverages, probiotic yogurt drinks, and weight management nutritional products for 2020.
Mamma Chia, Carlsbad, Calif., reformulated its Mama Chia Vitality Beverages and Chia Energy Beverages to be keto friendly.
Each chia beverage delivers 3200-3400mg of omega-3, 3g of plant-based protein, and 21% of daily dietary fiber, calcium, magnesium, antioxidants and more. Officials say keto friendly versions contain just 6g of net carbs per serving and total sugars have been reduced to just 3g to 4g per bottle.
“The keto lifestyle has opened a lot of eyes to the surprising amount of added sugars in many foods and drinks. From the very beginning when I was mixing up chia beverages in my own kitchen, we have made chia products with lower sugar than most beverages on the market. We know that our loyal fans prefer it this way and we wanted to challenge ourselves to bring our sugar content even lower to meet evolving needs without sacrificing taste,” said Janie Hoffman, founder and CEO of Mamma Chia. “With everything we do, we start with the well-being of our consumers in mind, and we also know anything we make must taste great. We are thrilled with how delicious and satisfying our keto-friendly formulas are with just the right touch of sweetness.”
Mamma Chia Vitality Beverages will continue to be available nationwide at grocery stores and natural food markets in the same flavors: Blackberry Hibiscus, Blueberry Pomegranate, Raspberry Passion, Strawberry Lemonade and Cherry Lime. Mamma Chia Energy Beverages, which contain 90mg natural caffeine from organic yerba mate, will also continue to be available in both Blackberry Blast and Raspberry Razz.
All Mamma Chia products also are USDA Certified Organic, Non-GMO Verified, 100% vegan and free from lactose, soy and gluten. Mamma Chia Vitality and Chia Energy beverage labels will clearly indicate KETO-FRIENDLY and 6g Net Carbs.
Stonyfield Organic, Londonderry, N.H., introduced Daily Probiotics, a probiotic yogurt drink in a 3.1oz format designed to support both immune and digestive health. Available in two flavors, Blueberry Pomegranate and Strawberry Acai, the new Daily Probiotics are made with real fruit and organic low fat milk, all for only 60 calories, the company says.
“Our new Daily Probiotics are a delicious snack that also provide billions of live active cultures in a portable, on-the-go format,” said Sophie Schmitt, Stonyfield Organic brand director. “We understand that consumers are looking for snacking options that serve multiple purposes at once and our Daily Probiotics do just that—offering both excellent taste and quality ingredients as well as probiotics to support immune and digestive health in one convenient bottle.”
Stonyfield notes the global probiotics market is predicted to reach nearly $80 billion dollars in sales by 2025, according to Grand View Research, Inc.
Stonyfield Daily Probiotics shots are USDA Organic, Non-GMO Project Verified and gluten-free. Daily Probiotics shots are available in the yogurt aisle of retailers nationwide in a 3.1oz. six-pack format for a suggested retail price of $4.49.
The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, introduced the fitfactor Weight Management System, a private label line of protein shakes, bars, and weight management supplements—combined with online nutrition coaching.
Official say the program includes fitfactor KETO and features a range of bundled and personalized product recommendations, based on individual wellness needs. Customers can shop products based on goals such as appetite control, increased protein consumption, or reduction in calories. The system can also be tailored to different diets such as intermittent fasting, Keto, or plant-based.
“At The Vitamin Shoppe, we understand that everyone’s wellness goals are different, and what looks like success to one person, may not look the same for another,” said Sharon Leite, CEO of The Vitamin Shoppe. “Whether you’re following a particular nutritional regimen like Keto or the Mediterranean diet, or striving for a more balanced metabolism, our new fitfactor Weight Management System brand was carefully designed to address consumers’ individual needs and adapt to a variety of lifestyles.”
Officials say fitfactor protein shakes combine fruits, veggies, vitamins, and minerals. Varieties are Chocolate, Vanilla, Cookies & Cream, and Plant-based. High protein bars are naturally flavored, sucralose free and also come in four flavors: Chocolate Covered Strawberry, Cookie Dough, Peanut Butter, and Cinnamon Roll.
The Vitamin Shoppe, Secaucus, N.J., is a subsidiary of Franchise Group Inc.