Path of Life, known for their plant-based, frozen quinoa, rice, and veggie blends, has welcomed Blake Zimmerman to the Live Simple family as the director of brand sales.
In this position, Zimmerman will be responsible for developing and advancing Path of Life’s retail presence across the county. He will lead sales strategies for existing products in addition to developing launch strategies for new brand innovations.
Zimmerman comes to the Path of Life team with 12 years of industry experience. As the previous vice president of sales at Bonafide Provisions, Zimmerman was a key player in developing strategies across the frozen soup category that drove sales to 2 million in two years, an increase of 360%. This new role, designed to expand the leadership team, will take the Path of Life brand to the next level by growing the retail business across the United States.
With Zimmerman’s knowledge, the brand plans to expand their plant-based offerings outside of the frozen sides category.