Kraft is replacing “dinner” with “breakfast” on its iconic blue box of macaroni & cheese because the company says it is acceptable to enjoy cheesy Kraft Mac & Cheese for breakfast, or any time of day.
Kraft is giving away a limited-edition Kraft Mac & Cheese “Breakfast Box.” Each box includes a placemat for kids to color while the mac & cheese is being prepared, a magnet with breakfast topping suggestions, like crumbled sausage, bacon or scrambled eggs, a mug for serving and – of course – the original Kraft Mac & Cheese with special “Breakfast” packaging.