Made with a one-of-a-kind animal-free whey protein and changing how ice cream treats the environment, Brave Robot is a brand for The Urgent Company, a new, next generation natural foods CPG company that is committed to making the world a better place through everything from ingredients to conscious packaging.
The Urgent Company is using animal-free whey protein made by Perfect Day to bring Brave Robot to life. Made without the use of a single cow, Brave Robot is a new kind of animal-free dairy ice cream and is part of a new category that aims to change the future of food.
With its creamy indulgent taste and animal-free, planet-positive benefits, Brave Robot is a next generation approach to making ice cream everyone can enjoy. Instead of using dairy alternatives like nuts or pea protein to mimic texture, Brave Robot uses Perfect Day's non-animal whey protein, identical to the whey protein found in cow's milk. The dairy protein, combined with chef-created chunks and inclusions, results in a frozen treat that delivers on the taste and mouthfeel of dairy but is lactose free, cholesterol free and vegan.
So raise your cones in the air because Brave Robot is available now for $5.99/pint online and at select retailers, including Albertsons Southwest, Mollie Stone's and more. Launching with eight flavors – Vanilla, A Lot of Chocolate, PB 'N Fudge, Buttery Pecan, Hazelnut Chocolate Chunk, Vanilla 'N Cookies, Raspberry White Truffle, and Blueberry Pie – with additional flavors currently in development.