Ascent products are designed to support clean-eating, hard-working athletes in improving their muscle health and performance and reaching their fitness and nutritional goals.

As an excellent source of essential amino acids and leucine, whey protein is increasingly in demand in the medical nutrition market. According to Innova Market Insights, the number of global medical nutrition beverage product launches featuring whey protein grew by 9.9% CAGR between 2012 and 2017.

Providing 23g of protein per serving the BiPro BOLD line stays true to the lean, clean, protein promise dating back to 'The Original' BiPro.

The new concept also includes whey protein hydrolysates, which are high-quality proteins that have been broken down by enzymes, effectively meaning they have been pre-digested.

High protein drinks or waters are among the product concepts that resonate with a growing mainstream consumer base since they offer a healthy, ready-to-go option. From a product development perspective, formulators face difficulties achieving clarity at anything other than very low pH levels and an acceptable taste profile.

The sports bars category, which includes protein bars, has enjoyed a period of strong growth. According to Euromonitor International, value sales rose by an average of 7.8% a year between 2012 and 2017.

The snacks is made with non-GMO corn, is gluten-free and contains 150 calories per serving

The Clean Whey products arrive in the midst of a complete relaunch for the brand, as PowerBar unveils a more approachable personality.

Glanbia Nutritionals’ expertise in flavors and proteins has enabled the company to create a problem-solving protein product that is unparalleled in the marketplace.

Nutrition bars for weight management and sports performance are everywhere, and the category is growing rapidly. Demand for bars with higher protein content is particularly strong -- driven by interest in reducing hunger, building muscle and managing insulin levels.