Givaudan, the world’s leading flavors and fragrances company, unveiled the results of its latest research conducted in collaboration with University of California, Berkeley’s Product Development Program. The research investigates the hottest trend in alternative proteins—plant-based fish products—and explores the opportunities and challenges for manufacturers today and for future market development.

“Our paper explores the latest industry developments and identifies the biggest opportunities, as well as the innovations that will be game-changing for the industry in the coming years,” says Sylvain Jouet, Givaudan global product manager, Meat Substitutes, Fish and Seafood.

Consumer interest in plant-based fish alternatives is growing and is poised for a rapid rise like other alternative protein products. While it is being driven by the same macro trends as meat substitutes, the interest in fish and shellfish alternatives reflects some of the specific challenges faced by the fishing and shellfish industry. The position paper explores these challenges and identifies new opportunities for manufacturers.  

The paper also looks at taste, texture, color, proteins, nutritional content and processing, and how these must be addressed holistically by manufacturers when developing plant-based fish products. 

“As a global leader in the alternative protein space, Givaudan has collaborated with the brightest and best minds from across the industry to help tackle the complex challenges of these products,” added Jouet. “We are always looking for new ways to create great tasting, more complete future-facing food experiences. This research complements our extensive knowledge in alternative proteins, further guiding our innovation and product portfolio in this space and assuring the development of plant-based products that consumers love.”

The position paper summarizing the research findings is available to download from the Givaudan website:

Discover more about the alternative proteins movement

About Givaudan 

Givaudan is the global leader in the creation of flavors and fragrances, with its heritage stretching back over 250 years, the Company has a long history of innovating tastes and scents. From a favorite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2019, the Company employed over 14,900 people worldwide and achieved sales of CHF 6.2 billion and a free cash flow of 12.7% of sales. Let’s imagine together on

About Givaudan Taste & Wellbeing

Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game changing innovations in food and beverage. Let’s imagine together the future of food. Learn more at