AIDP, Inc. announced that Debbie Wildrick Consulting is to lead its beverage and natural food expansion efforts. Debbie Wildrick, chief beverage visionary, has 40 years of sales, marketing, and operations in the food and beverage industry with a focus on the functional beverage sector. Wildrick has a particular interest in understanding and supporting functional ingredients and their alignment with current and future health and wellness trends

“AIDP is delighted to be working with Debbie Wildrick,” says Mark Thurston, president of AIDP. “As a leader in functional ingredients for supplements and other wellness products, we see tremendous potential for our ingredients in the beverage and functional food categories. With Debbie’s direction we look forward to accelerating our growth in functional beverages.”

“The goals are to be able to align extensive knowledge of new and trending ingredients with the needs of the consumer and to advise on creating new and functional products thereby building sales and profits” says Debbie Wildrick, chief beverage visionary. “Working with AIDP offers a unique opportunity to learn about trending and emerging early-stage ingredients.”