Nature's Bakery launched Baked-Ins, the brand's first organic baked snack bar that features real fruits and veggies. To add more purposeful nutrition to daily snacking, Baked-Ins combine sweet potato, kale, carrot and apple into a better-for-you snack inspired by home-baked favorites like Banana Chocolate Chip bread and Chocolate Oat loaf. Both flavors offer 3g of fiber and 9g of whole grains.
A Snacking Motivations & Attitudes report from Mintel* reveals that 66% of consumers wish for more healthy snack options, while their recent Food and Drink report** claims that 33% of parents are looking for more organic options. As a leader in family-friendly snacking, Nature's Bakery aims to meet the needs of consumers who are increasingly looking for better-for-you snacks that do not compromise on taste.
Like all Nature's Bakery snack varieties, Baked-Ins are plant-based, Non-GMO Project Verified, made without artificial flavors, colors or preservatives, and cater to a variety of dietary needs such as nut-free, dairy-free, soy-free and are Certified Organic.
*Source: Mintel, Snacking Motivations and Attitudes Report - US - January 2019
**Source: Mintel, Food and Drink Nutrition Claims: Incl Impact of COVID-19 - US - December 2020