Michelob ULTRA launched a hard seltzer for people who prioritize natural flavors and enjoy an active lifestyle. Michelob ULTRA Organic Seltzer, a national USDA certified organic hard seltzer, hits shelves nationwide this month with three refreshing flavors – cucumber lime, spicy pineapple and peach pear. It contains zero carbs, zero sugar, 80 calories and is filtered six times to remove impurities.
As a brand that prioritizes leading the industry with continuous product innovation, Michelob ULTRA is entering the growing hard seltzer category with a premium, refreshing option that is free of artificial aftertaste. This offering caters to the more mature hard seltzer lover, ages 35-54 years old, who is driving half of growth in the hard seltzer segment.

This superior USDA Certified Organic seltzer will be available in 12-pack 12oz cans, 24-pack 12oz cans, and a 25oz can wherever Michelob ULTRA is sold. A second variety pack and additional flavors will be available later this year.