Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. A new alcohol-free brew with 0.0% alc/vol, 39 calories and a citrus twist made with real lime, Michelob ULTRA Zero Lime is for 21+ consumers seeking lighter choices this time of year.

This new innovation comes on the heels of a record-setting year for the Michelob ULTRA brand family. In 2025, Michelob ULTRA became a top-selling and fastest-growing beer and Michelob ULTRA Zero was the #1 innovation across the total beer industry, gaining more than 13.5% share of the non-alcohol beer segment.  

Available wherever Michelob ULTRA is sold, Michelob ULTRA Zero Lime will be sold in 6-pack 12oz bottles nationwide, and in 12-pack 12oz cans in select states, starting January 2026.