Redefine Meat Raises $29M Round Led by Happiness Capital and Hanaco Ventures
Investment will be used for large-scale pilot line and product launch in Europe, followed by Asia and North America
Alt-Meat innovator Redefine Meat announced the completion of a $29 million A-series funding round led by Happiness Capital and Hanaco Ventures. They are joined by CPT Capital, an alternative protein investor and early supporter of Redefine Meat, as well as other notable new international investors including Losa Group, Sake Bosch, and K3 Ventures.
The investment will be used to expand the company's meat portfolio and support its commercial launch and international growth in 2021, on the back of the slated completion of a large-scale production facility for Redefine Meat's industrial 3D Alt-Meat printers set for later this year.
Redefine Meat's patented industrial-scale digital manufacturing technology achieves the unbelievable: delivering high-quality, sustainable plant-based meat products with a taste and mouthfeel indistinguishable from traditional animal meat.
Last month, Redefine Meat announced its first strategic agreement with premium-quality Israeli meat distributor, Best Meister, following the success of the world's largest blind-tasting of alternative meat co-organised by the two companies, which demonstrated 90% acceptance rate amongst meat eaters.
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