ONE Bar, a protein bar company known for their guilt-free, indulgent flavors, introduced limited edition ONE Fruity Cereal bars. The bars are now available at Trader Joe’s nationwide and c-stores, and rolling out further nationwide – including Amazon – in March. 
The company fielded a survey of 1,000 adults to better understand consumer’s current snacking habits + desires for nostalgic flavors and found that 44% of consumers are turning more to nostalgic foods since the pandemic, and 59% relate fruity cereal with childhood memories, 52% with great taste yet only 15% say fruity cereal is healthy. 

These findings made the case for ONE’s Fruity Cereal bar – a way to indulge in nostalgic flavors, while still choosing a healthy option.