Kashi, a pioneer in natural foods, announced that it has officially joined 1% for the Planet, committing to the donation of 1% of Kashi annual sales to nonprofit organizations that support a variety of environmental causes. Kashi is dedicated to making eating well easy through foods that are better for both people and for our planet.

As part of Kashi’s partnership with 1% for the Planet, the two brands will collaborate on three virtual events, with the first event taking place on Thursday, April 29 at 1pm EST. The event features a webinar conversation between 1% for the Planet CEO, Kate Williams, and Kashi’s Director of Brand Marketing, Melanie Hall. The two will discuss Kashi’s planet positive commitment and the value of joining 1% for the Planet.

One example of Kashi’s efforts to transform the way we eat is their groundbreaking Certified Transitional program. The program helps farmers navigate the long expensive process of transitioning from conventional farming to organic farming through financial compensation and buying transitional grains to use in some of our foods. To date, Kashi has converted 10,000 acres of wheat to organic. Additionally, starting in 2021, Kashi will annually measure and offset the carbon emissions from the cooking and baking of our foods. This is our next step on our ongoing mission to make our delicious foods more planet positive.