Sustainability for Sales and the Planet
Speaking at New Products Conference: Randi Kronthal-Sacco, NYU Center for Sustainable Business & Larry Levin, IRI
Senior Scholar, Marketing and Corporate Outreach
NYU Center for Sustainable Business
Executive Vice President of Market & Shopper Intelligence
Consumers, especially Millennials and Gen Zers, are committed to buying products that have been developed and promoted with a sustainable, eco-friendly positioning. According to research recently conducted by New York University’s Center for Sustainable Business and IRI, sustainably marketed products account for 16% of the CPG market but have driven half the market growth between 2013-2018. And the trajectory is only going to expand according to NYU’s data.
IRI’s EVP of Market & Shopper Intelligence Larry Levin, and Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach, NYU Center for Sustainable business will share the impact and importance of driving new sustainable products.
The story will encompass a look at key IRI New Product Pacesetters that have thrived thanks to a sustainable positioning, and Randi Kronthal-Sacco will expand on the global importance of sustainability and highlight work NYU has been doing across myriad categories. This session promises a spirited conversation around areas of opportunity; products that are hitting the mark; and the cost of not listening to the voice of the shopper.
Discover more about New Products Conference.