A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced today the launch of ZOA™, a new healthy energy drink set to make waves in the category. Available as of March 2021, ZOA is a re-imagined, first-of-its-kind energy drink packed with clean, natural caffeine from green coffee and green tea, powerful antioxidants from camu camu and acerola, as well as vitamin D and a unique blend of vitamins and nutrients that support immune function and elevate energy levels.
Their backgrounds as athletes, in the health and wellness space and as successful entrepreneurs laid the groundwork for Johnson, Garcia and Rienzi to join forces with beverage industry vet and managing partner Shulman on a product that is sure to redefine what people expect from energy drinks. Healthy positive energy stands proudly at the core of this passionate partnership with each founder embodying its principles in their daily lives: Garcia, a pioneering global chairperson, first female owner of a major professional sports league in the United States, dedicated professional bodybuilder and one of the most successful producers in Hollywood; Rienzi, a lauded fitness professional and consultant with over 15 years of experience guiding the health and wellness of elite athletes and actors, as well as expertise in the strategic development of fitness industry programs and products; Shulman, a savvy businessman, entrepreneur and investor with over 25 years of success in the consumer, pharmaceutical and business service sectors; and Johnson, entertainment icon, entrepreneur and a champion of encouraging people to lead their lives with strength, optimism, perseverance, kindness and humor along the way. As a team, the four unite to bring this one-of-a-kind energy drink and positive lifestyle brand to market with high-impact distribution and retail partnerships.
The Molson Coors Beverage Company will be the exclusive distribution partner for all retail locations as the company has recently made a series of moves to expand their product offerings beyond beer. By utilizing Molson Coors and their partner L.A. Libations, ZOA will be able to tap into their vast distribution and retail network, as well as utilize their beverage expertise and marketing support.
Each 16-ounce can of ZOA boasts a clean blend of green tea and green unroasted coffee, added electrolytes and amino acids, as well as carefully selected superfoods like turmeric, camu camu and acerola. For the ZOA team, focusing on the best ingredients also means avoiding any preservatives.
Each member of the founding team invested in ZOA, with lead investment from Juggernaut Capital Partners IV.