InsightsNow®, a behavioral research firm, hired Kristin Wright to manage InsightNow’s research and insights team, with a focus on delivering behavioral research insights to drive successful innovations for clients. Wright will drive strategic company growth and manage custom client research, as well as grow the research and insights team, in this role.
Over the past 25 years, Wright has specialized in driving product innovation and research in the food industry, and she will apply these skills in her new role as vice president of research and insights at InsightsNow. Prior to joining the team, she served as a leader of external technology acquisition and technical consumer research at The Coca-Cola Company. 

While there, Wright and her teams enabled future-focused growth, created insights to inspire innovation, and protected more than 20 global billion-dollar brands. Before The Coca-Cola Company, Wright held positions at Nestlé and The Häagen-Daaz Company. She focuses on building teams, research tools and innovative capabilities that help people and the planet be healthier and happier. Wright holds a master's degree in food science—specializing in sensory science and statistics—from Cornell University, and a bachelor’s of science from Oregon State University.