The Urgent Company, the consumer brands subsidiary of Perfect Day, announced the acquisition of Coolhaus, the leading women-owned ice cream brand in the grocery store, and a pioneer in dessert innovation and novelties. Coolhaus joins The Urgent Company's family of brands, including Brave Robot, Modern Kitchen and California Performance Co., in a move that expands its product portfolio, deepens its commitment to a better food system, and cements its growing leadership in the dairy aisle.
Coolhaus and The Urgent Company's teams came together out of a shared passion for a more sustainable, equitable food future and are committed to using this acquisition as an opportunity to amplify their missions in this exciting next chapter for both companies.
Coolhaus exists to be the household ice cream brand of the future and inspire the next generation of diverse creators. Since 2009, Coolhaus has disrupted frozen dairy with innovative novelties, bringing its social mission to the forefront of its delicious products. One core tenet of its work toward this mission is creating ice cream for positive change--specifically to empower entrepreneurs with diverse backgrounds -- including its flavors that give back. As Coolhaus joins The Urgent Company, merging resources and structure, this social impact will expand. Coolhaus is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.
The Urgent Company exists to make more sustainable products without compromise. The Urgent Company and Coolhaus teams will make that environmental mission even bigger as they plan to transition Coolhaus traditional dairy products to use Perfect Day animal-free dairy in the months ahead. Perfect Day animal-free whey protein generates up to 97% fewer greenhouse gas emissions than traditional dairy protein.
As part of the acquisition, the Coolhaus team will join The Urgent Company, deepening the company's commitment to and perspective on inclusivity in the food industry with its incredible women-led and founded and LGTBQIA+ pride values. Natasha Case will join The Urgent Company as its new president of brand experience, bringing her passion, strategic thinking, and unparalleled leadership to this next chapter of how The Urgent Company brings brands and impact to the world. Ryan Bennett will also join as senior vice president of operations and integration, bringing important expertise to how the companies work together efficiently for greatest impact.