Oterra, the world’s leading supplier of natural colors, with the widest portfolio in the industry, is pleased to announce the launch of the industry’s best natural alternative to Red40/Allura Red for beverage – Hansen Sweet Potato FruitMax® Red 116 WS. 

In 2019, Oterra, at that time known as Chr. Hansen Natural Colors, launched its Hansen Sweet Potato™ range. The result of nearly a decade of ground-breaking research and development, the range quickly became an award-winning industry favorite, scooping up prizes in three continents: Europe, North America, and South America. The new vegetable variety was an instant hit for its stable, vibrant, and natural red alternative.  

Driven by innovation and the desire to provide exceptional solutions for the industry, Oterra’s scientists went back to work after launching the original range to develop the next must-have solution for the beverage market. The result, FruitMax® Red 116 WS, is designed specifically for beverage manufacturers. It addresses the high complexity this industry faces when using anthocyanins, including fortification, high water-activity, carbonization, off-flavor, and color stability. 

FruitMax® Red 116 WS provides manufacturers with a unique clean label, minimally processed, and GMO-free fire-engine red shade for beverage, making it the industry’s best natural alternative to RED40 or Allura Red. 

FruitMax® Red 116 WS is recommended for alcoholic beverages, carbonated soft drinks, cordials, energy drinks, juice-based drinks and near waters. 


Oterra is the largest provider of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivalled expertise in colors for food, beverage, dietary supplements and pet food to help manufacturers bring appealing products to consumers around the world. And we continue to empower our partners to meet demand for safe, sustainable and natural food on our journey together towards natural.