ZENB, a plant-based snacking company known for its Veggie Sticks and Veggie Bites that use the whole vegetable - stem, seeds and peel included - launched a new Veggie Stick flavor: Sweet Potato.

Food Ingredient Solutions LLC is pleased to introduce organic purple sweet potato color. Purple sweet potato color is already widely used to provide stable fuschia or pink to red shades in still and carbonated beverages and grape tones in apple based drinks. 

Chr. Hansen’s decade-long breeding program has resulted in a new and unique sweet potato variety containing pigments that create vibrant alternatives to carmine and synthetic reds. Their selective breeding program using traditional, non-GMO method yielded a plant-based and minimally processed brilliant red color: Chr. Hansen’s new FruitMax®.

In line with the Tommy’s philosophy of “Beyond Better for You™,” all Tommy’s veggie blends begin with whole vegetables, minimally processed, and seasoned with unique all natural, hand-crafted seasoning blends and fresh herbs.

In addition to being high fiber and low fat, BFree Sweet Potato Wraps are only 100 calories per wrap and completely vegan, meaning sweet potato lovers can enjoy their favorite flavor without extra carbs or sugar.

All of the new chip products are Non-GMO Project Verified, Gluten Free Certified, Kosher Certified and vegan. 

This is offering is part of the Chr. Hansen’s FruitMax® line of minimally processed fruit and vegetable juices and all products meet consumer interest in natural, recognizable ingredients.

“For the first time, we’ve created a whole new variety of vegetable to create the natural color our customers are asking for,” says Jakob Dalmose Rasmussen, vice president, Commercial Development at Chr. Hansen Natural Colors. 

Golden orange sweet potatoes are enveloped in spicy cinnamon and rich, dark maple with a sprinkle of brown sugar.

Starches, flours, and fibers are poised to generate much greater interest in food product development based on the continued emergence of novel sources and continued emphasis on sustainable, non-GMO, ancient/ heritage/ native/ non-traditional plants providing them.