Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin' Hot family: Ruffles Flamin' Hot Cheddar & Sour Cream Flavored Potato Chips. 

The all-new mashup combines Cheddar & Sour Cream, the brand's most popular flavor and James' favorite flavor growing up, with heat. Fans of Flamin' Hot know that it's more than just a flavor – it's an attitude, an edge – that they can embrace with multiple products, including Ruffles Flamin' Hot, Ruffles Flamin' Hot BBQ, and now Ruffles Flamin' Hot Cheddar & Sour Cream.