Cheetos® and Doritos® will officially settle the score to see which brand resonates better with consumers. Frito-Lay's "Flamin' Hot® Faceoff" campaign will ask fans to weigh in and ultimately crown a champion.

In honor of this epic showdown, each house of heat is introducing two offerings into the game: Doritos Xxtra Flamin' Hot Nacho hits shelves for the first time and from Cheetos' Hall of Flame, Cheetos Flamin' Hot Spicy Pepper Puffs re-emerge. Coming to life across a variety of social platforms and fueled by the Flamin' Hot fandom, the Flamin' Hot Faceoff will let fans determine, once and for all, the true Flamin' Hot icon. 

Every champion needs a bit of bling, so the Flamin' Hot brands will cool things off by awarding one lucky fan a watch. In the last week of the Flamin' Hot Face-Off starting July 8, Doritos and Cheetos will post the giveaway on their Instagram channels for consumers to comment using #FlaminHotFaceOff and #sweepstakes for the chance to take home the grand prize.