Heinz Dip & Crunch
New launch underscores Kraft Heinz’s broader transformation to bring insight-driven innovation to consumers faster than ever before
HEINZ® unveiled an innovation that seeks to revolutionize the burger eating experience: HEINZ DIP & CRUNCH. The product combines a sauce with crisp potato crunchers inside a two-in-one package for elevated burger eating. Simply dip a burger in HEINZ sauce, then top it off with salty potato crunchers to add both flavor and texture to every bite.
HEINZ DIP & CRUNCH is available in two tangy flavors:
• HEINZ DIP & CRUNCH™: HEINZ DIP & CRUNCH is complete with a decadent burger sauce made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices. The crisp potato crunchers cling to the smooth sauce when dunked, providing a uniquely enhanced experience with each bite.
• HEINZ Spicy DIP & CRUNCH™ : For those who need a kick of spice, Spicy DIP & CRUNCH adds a dimension of heat to the decadent secret sauce. The spicy burger sauce is made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices to achieve an even more delectable bite. Combined with the crispy potato crunchers, this new burger accessory will elevate dinner to the next level.
HEINZ DIP & CRUNCH is the latest example of Kraft Heinz’s larger AGILE@SCALE transformation. A critical part of this strategy is to deploy an insight-based innovation engine that offers consumers the products, flavors, and formulations they want most. HEINZ DIP & CRUNCH was first offered as a test item in select West Coast Jack in the Box restaurants earlier this year. Following a successful soft launch, the product is now available nationwide for purchase at Walmart, Meijer, Target and Giant.
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