Natural Habitats, through its sustainability initiative/movement Palm Done Right, announced the release of its new guide Palm Positive+, A Reference Guide. With an ever-present focus on full transparency, organic practices and sustainability, Palm Done Right created Palm Positive+ to dispel health myths, promote supply chain transparency, profile the people behind sustainable palm, and shed light on this widely used, versatile ingredient.  

The reference guide, now available for download at and in hard copy, details the history of palm oil and the timeline of sustainability within the industry. Readers will learn more about health benefits, consumer attitudes toward palm oil, and the methodology behind sustainable palm farming. The regenerative practices behind organic palm have a multitude of benefits, all detailed within Palm Positive+, A Reference Guide, and which include helping increase plant biodiversity and sustain healthy soil even in turbulent conditions. 

“Our Palm Positive+ guide was created with every audience in mind, from food manufacturers to retailers and consumers. Our goal is to continue our mission of educating the public on the benefits behind organic and sustainable palm oil,” said Monique van Wijnbergen, sustainability and corporate communication director at Natural Habitats. “We want to show another perspective and demystify some of the simplified reasoning around the complex topic of palm oil.”

In addition to Palm Positive+, through Palm Done Right, Natural Habitats works with brand manufacturers in an array of industries to supply them with organic and sustainably sourced palm oil. Palm Done Right advocates for a fully traceable supply chain to ensure clean and environmentally friendly ingredients in consumer products, as well as ensure empowerment of independent farmers to supply markets with organic, sustainable, and ethical palm oil.