Eagle Foods Acquires Iconic Brands from General Mills
Helper main meals and Suddenly Salad businesses to fall under Eagle Foods control in Q3 2022
Eagle Foods announced that it has entered into a definitive agreement to acquire the Helper main meals and Suddenly Salad side businesses from General Mills, Inc. The proposed transaction is expected to close in the third quarter of calendar year 2022, subject to regulatory approval.
The acquisition creates three diversified platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking, and meals and sides. Eagle will continue investing in its growing snacks and milk business in parallel with this new investment.
Eagle Foods has been successful in driving brand and category growth by investing in R&D, innovations, marketing, and strong supply chain efficiencies. As the leader in the sweetened condensed milk category, Eagle Foods has consistently driven sales and share growth by bringing new households into the category. Eagle Foods also reversed negative share and distribution trends of two struggling popcorn brands it acquired, Cretors and Popcorn Indiana, turning them into two of the fastest growing brands in their category.
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