Functional soda brand OLIPOP announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed to the global theatrical release of the new Illumination film, Minions: The Rise of Gru, on July 1, 2022. The new flavor is now available online at www.drinkolipop.com. Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, will also be selling single cans in select markets starting June 16, 2022. The limited-edition flavor will be available for purchase until July 15, 2022.*
OLIPOP’s product offerings, health benefits, and consistent out-of-the-box marketing tactics have not only attracted powerhouse companies such as Illumination and Universal Pictures, but also celebrity investors including Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Mindy Kaling, Logic, Gwyneth Paltrow and more.
The brand has disrupted the traditional soda industry and amassed widespread appeal for its nostalgia-infused flavors, and proprietary gut-friendly formulation. While traditional soda is loaded with sugar and additives, each can of OLIPOP has 35-45 calories, contains two to 5g of natural sugars, and provides 9g of prebiotic plant fiber, which is one-third of the daily recommended amount. The product is eliminating the consequences of the traditional soda category, and making way for a new functional soda with benefits, changing the trajectory of health outcomes for many consumers.
*Actual length of availability will be based on sell-through.