Plant-based beverage brand, Califia Farms, announced the launch of Iced Café Mixers, dairy-free creamers specially formulated for cold coffee beverages. Available in Vanilla Sweet Crème and Caramel Crème, Iced Café Mixers maintain their sweet, vivid flavor even as the ice in your coffee melts. The products come in a refrigerated format and will be available at Target, Kroger, and other retailers nationwide.
With cold coffee beverage sales on the rise, driven by an 18-34 consumer segment that favors cold, flavorful coffee drinks, Iced Café Mixers offer a way to achieve an indulgent, café-quality, iced coffee at home. They contain just 3g of sugar per serving and feature a delicious, creamy blend of oat and almond milk.
Iced Café Mixers come at a time when at-home coffee consumption is still at record levels. Consumption skyrocketed during the pandemic when consumers became their own baristas, and that growth has remained steady thanks to convenience, affordability, and flexible work-from-home policies. According to Mintel, sales of ready-to-drink coffee were up 44% in 2021 vs. 2019, while sales of refrigerated creamers and refrigerated plant-based creamers were up 19% and 86% over the same period.
Califia’s Iced Café Mixers are available in 25.4oz bottles and have a suggested retail price of $4.89. Boasting an exceptional whitening ability, they pair beautifully with the brand’s brewed-to-blend Pure Black Medium Roast Cold Brew Coffee and Pure Black Blonde Roast Cold Brew Coffee, made from 100% Arabica beans. As with all Califia products, Iced Café Mixers are dairy-free, vegan, Kosher, and Non-GMO Certified.