Mars Co2coa
Iconic confectionery company embraces eco-conscious consumer trends through innovative industry partnership
Mars, Incorporated, a world leader in confectionery, announced a new sustainability inspired chocolate experience, CO2COA™, is joining the family of snacks and treats that includes M&M'S®, SNICKERS®, SKITTLES®, and EXTRA® Gum.
Mars has partnered with Perfect Day, Inc., to launch the company's first earth-friendly and animal-free chocolate innovation in the US The name CO2COA is a thoughtful and playful way to pay homage to its Rainforest Alliance-Certified cocoa and reduction of greenhouse gas emissions (CO2) in product sourcing. This innovation provides consumers with a delicious earth-friendly, animal-free, and lactose-free chocolate experience and is the latest sustainability-inspired innovation from Mars.
Mars believes the world we want tomorrow starts with how we do business today, and the company's snacks and treats inspire moments of happiness every day around the world. CO2COA maintains the silky-smooth taste consumers expect while leaning into the flexitarian dietary trends today's conscious consumers are embracing. Mars CO2COA sources Rainforest Alliance Certified cocoa and uses Perfect Day animal-free dairy protein, making it entirely free from lactose and cholesterol while wrapped in paper-based packaging.
Perfect Day a created a nature-identical dairy protein, without any animal inputs. A recent lifecycle assessment found that their precision fermentation process uses up to 99% less water and produces up to 97% fewer greenhouse gas emissions, compared to traditional production methods. By partnering with leaders in the food system, like Mars, who are innovating to use less of earth's resources, Perfect Day is broadening that impact for a kinder, greener tomorrow.
Guided by the Mars Sustainable in a Generation Plan,CO2COA is one of many examples of the work being done in service of the business' sustainability goals, which focus on three key areas – Healthy Planet, Thriving People, and Nourishing Wellbeing. Through its partnership with Perfect Day, Mars combines the company's 100+ year leadership in chocolate with the commitment to a healthy planet to create a silky-smooth chocolate innovation that's made with both consumer preference and the planet in mind.
CO2COA is one of many latest innovations from snacks and treats maker Mars, including M&M'S® Munchums, SNICKERS® Hi Protein Bar, and STARBURST® Airs. CO2COA also follows Mars recent global packaging innovations including BALISTO® paper-based packaging in Germany, ORBIT® Gum Megapacks adding on-pack recycling guides from How2Recycle® in the US, and the announcement that all Mars® bars sold in the UK, Ireland and Canada will be certified as carbon neutral by 2023.
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