Boba Bam Instant Boba Drink Packs
Coffee, Matcha and Black Tea join Brown Sugar in beverage lineup
Boba Bam announced three new flavors of its Instant Boba Drink Packs. In addition to Boba Bam’s award-winning Brown Sugar flavor, the brand now offers Coffee, Matcha and Black Tea for boba fans to easily create customizable beverages with chewy, authentic Taiwanese tapioca balls to taste preferences.
Boba Bam’s newest flavors will debut at Giant Co. and Schnucks retailers across the country and will roll out to additional retailers Winter 2022 through Spring 2023.
According to Allied Market Research, the boba market is currently $2.8B and estimated to reach $4.3B by 2027. Boba has been exploding in popularity, with Google searches for “boba” overtaking searches for “cupcake” in early 2020.
Boba Bam is a frozen at-home kit that lets boba lovers make boba drinks, with all the taste and texture of boba shops, in their own kitchens. Boba Bam Instant Boba Drink Packs go from freezer to microwave to cup in 60 seconds or less so anyone can enjoy boba whenever a craving strikes. Alongside the brand’s award-winning Brown Sugar Boba Packs, it has now added delightful new flavors to bring even more BAM to boba enthusiasts every day. Consumers just add a milk base, or any beverage, to any Boba Bam flavor for an iced delight from morning to night that is vegan, gluten-free, non-GMO and all-natural.
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