“In the past, these product categories sacrificed on taste, however, recent innovation satisfies nutrition and taste preferences, while fitting into healthy lifestyles,” she adds. “We’re continuing to experiment with savory, citrus and indulgent flavors in the snack and gummy categories while keeping consumer desires and market data top-of-mind.”

These past few years have encouraged consumers to pause, reflect and reinvigorate their interest in taking positive steps to improving their personal health and creating the best version of themselves. In doing so, they’re turning to retail products to meet their anxiety support (+38%), mood and stress health (+24%) and sleep support (+37%) needs (Nielsen, 2022).

Additionally, functional products, including gummies, have huge market potential. In fact, function claims in the gummy category have increased 171% between 2016-2021. And, among those who are looking to increase their vitamin C intake and boost immune support, citrus flavors continue to resonate particularly well. Bell offers a variety of natural citrus flavors (e.g., Meyer Lemon), savory flavors (e.g., Roasted Pork), and culinary mashup and orchard fruit flavors (e.g., Cardamom Apricot) that can be incorporated into a variety of applications, like snacks, confectionery and more.

Here’s a look at Bell’s citrus-infused, snackable menu:

Sudachi Snack Mix: This snack mix features Bell’s Sudachi flavor to lend tart and fresh notes of a Japanese Sudachi lime. Sudachi is a small, round, green citrus fruit and is a specialty of the Tokushima Prefecture in Japan. Given its natural sourness, it’s not typically eaten as a fruit, but rather used as a flavor in place of lemon or lime. This delicious mix also features Bell’s Wasabi flavor to impart a heat-driven spice while Bell’s Kokumi technology makes the snack mix more rich and complex.

Citrus Slice Gummy Medley: This features three flavors. Buddha’s Hand has a distinct flavor profile, boasting notes of lemon and yuzu with a sweet, lemon blossom aroma and offering a unique spin on the classic fruit slice candy. Bell’s Calamansi flavor displays blended notes of tart lemon, lime and orange. Bell’s Blood Orange Citrus flavor has notes of navel orange with hints of tartness and floral fruits and is usually less acidic than a traditional orange.

Ruby Red Grapefruit IPA Popcorn: This seasoned popcorn features Bell’s natural Ruby Red Grapefruit, IPA, and Hop flavors, which combine to impart notes of fresh squeezed grapefruit and hoppy IPA beer. A refreshing spin on an everyday snack, this popcorn will inspire memories of sweet summertime and sipping on a cold beer.

Hibiscus Apple Cider Vinegar Gummy: This is an elevated twist on traditional gummy candies. It features Bell’s natural Hibiscus flavor for delightfully tart and sour tang. Hibiscus flowers provide a tart, earthy flavor that is on the rise in new product innovation, from cocktails to confections, bringing an undeniably vibrant crimson hue.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. 

www.bellff.com