As more consumers take a proactive approach to their holistic health, they are increasingly motivated to purchase products that support physical, mental and emotional well-being. They’re also looking for convenient ways to add nourishing offerings into their everyday lives, as well as personalized nutrition options. 

Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.

CP Kelco, a global leader of nature-based ingredient solutions, is proud to announce that its newest innovation, NUTRAVA™ Citrus Fiber, won the 2020 Ringier Technology Innovation Award for Creative Plant-Based Product (Food & Beverage Ingredients category). 

To create a health halo around products, brands are incorporating fresh fruit flavors, botanicals and superfoods into beverages.

Created from the combination of 360° virtual reality videos and Givaudan’s proprietary Virtual Aroma Synthesizer® (VAS) technology, Virtual TasteTrek® Citrus is a revolutionary tool with both educational and inspirational applications. 

Citromax’s organic lemon groves are located in the foothills of the Andes, in a unique sub-tropical climate that creates an optimal setting for the cultivation of premium organic lemons that feature outstanding flavor and high juice content.

NUTRAVA™ Citrus Fiber is a clean-label ingredient that is sustainably sourced, produced from intact citrus peels, and does not require an e-number in Europe.

Having a stabilized gel emulsion with moisture control properties is critical for a meat-like texture and juiciness. Formulators heavily rely upon methyl cellulose to provide functional benefits that make plant-based meats convincing.

The Red Bull Summer Edition mixes Red Bull Energy Drink with the new flavor of tropical fruits.