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Benefiting from its refreshing character and better-for-you positioning, citrus-based flavors are a top consumer taste preference and will be a driving force of market-leading innovation in the years ahead. More complex and exciting citrus flavor profiles will continue to evolve as new products embrace in-demand flavors with exotic flavors yuzu, key lime, and blood orange growing in launches.
The fruit gummies are made without cane sugar, corn syrup, glucose or artificial sweeteners. The citrus gummies contain 100% of the RDI of vitamin C, selenium and zinc per three gummies serving.
CP Kelco, a global leader of nature-based ingredient solutions, announced that it will invest more than $50 million to expand production capacity for NUTRAVA™ Citrus Fiber, based on strong customer demand and market potential.
As more consumers take a proactive approach to their holistic health, they are increasingly motivated to purchase products that support physical, mental and emotional well-being. They’re also looking for convenient ways to add nourishing offerings into their everyday lives, as well as personalized nutrition options.
Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.
CP Kelco, a global leader of nature-based ingredient solutions, is proud to announce that its newest innovation, NUTRAVA™ Citrus Fiber, won the 2020 Ringier Technology Innovation Award for Creative Plant-Based Product (Food & Beverage Ingredients category).
Created from the combination of 360° virtual reality videos and Givaudan’s proprietary Virtual Aroma Synthesizer® (VAS) technology, Virtual TasteTrek® Citrus is a revolutionary tool with both educational and inspirational applications.
Citromax’s organic lemon groves are located in the foothills of the Andes, in a unique sub-tropical climate that creates an optimal setting for the cultivation of premium organic lemons that feature outstanding flavor and high juice content.