An estimated 30% of consumers in major markets identify as flexitarian, however not all consumers of plant-based products are satisfied with the options on the market, which some perceive as falling short in terms of taste, texture, or health. [1] In particular, consumers are scrutinizing the labels of plant-based foods and beverages they buy, and looking for products which contain high-quality complete protein. “Good source of protein” is the number one attribute consumers in the U.S. look for when buying plant-based products. [2] At the same time, consumers are avoiding major allergens such as soy, gluten, and dairy, with 40% of U.S. consumers having purchased a food with an allergen- or intolerance-related label last year. [3]

Vertis™ CanolaPRO® increases protein levels in plant-based food and beverages and does not contain major allergens. When used as part of a protein blending strategy, Vertis™ CanolaPRO® is highly complementary to proteins from legumes and cereals and fills in gaps in essential amino acids. Vertis™ CanolaPRO® has a protein digestibility-corrected amino acid score (PDCAAS) of 1, on par with soy or whey, and a high digestibility score (DIAAS ≥ 100). The functional benefits of VertisTM CanolaPRO® improve the bite and texture of meat and fish alternatives, and create a smoother mouthfeel in dairy alternatives and performance nutrition products. 

Sustainability is at the heart of the production of VertisTM CanolaPRO®. It is produced from canola meal, a co-product of canola/rapeseed oil production. The ingredient has a small carbon footprint[4] and requires no additional arable land for its production. VertisTM CanolaPRO® is produced in a proprietary process with minimal water use, low temperatures, and no solvents. VertisTM CanolaPRO® is produced in a joint venture with Avril Group, a leading processor and financer in the vegetable oils and proteins sector based in France, at a newly constructed facility in Dieppe.

“We are immensely proud to bring Vertis™ CanolaPRO® to the market to help address the need for nutritious, delicious, and sustainable plant-based food and beverages,” says Patrick Niels, Executive Vice President of Food & Beverage at DSM. “At DSM, we’re driven to partner with our customers in the food and beverage industry to produce great products that have benefits for both people and the planet. With the launch of Vertis™ CanolaPRO® alongside our legume-based offering, we are establishing a leading portfolio of healthy and sustainable plant proteins that even better positions us as a go-to innovation partner for the plant-based market.”

DSM unveils new brand positioning for Vertis™ plant proteins
Along with the launch of VertisTM CanolaPRO®, DSM is unveiling a differentiating positioning and campaign for its Vertis™ plant protein portfolio. The portfolio includes plant protein concentrates and textured vegetable proteins based on peas and faba beans, which DSM acquired with Vestkorn Milling in 2021, with more innovative proteins and solutions in the pipeline. 

VertisTM plant proteins offer an alternative on the market for high-quality, sustainably-produced plant proteins. Together with DSM’s unrivaled scientific foundation, application expertise, and innovation, as well as a broad range of taste, texture, and health solutions for plant-based products, the Vertis™ plant protein portfolio enables DSM to lead the market as an end-to-end partner for the creation of plant-based food and beverages that create an impact for products, people and the planet. 

Sales of Vertis™ plant proteins will contribute to DSM’s commitment to reach 150 million people with its ingredients and solutions for nutritious, delicious, and sustainable plant-based food and beverages by 2030. Last year, DSM announced this and other quantifiable food system commitments, including commitments to support the sustainable production of animal protein, to address the societal and environmental challenges linked to food production and consumption. 

DSM
Royal DSM is a global, purpose-led company in Health, Nutrition & Bioscience, applying science to improve the health of people, animals and the planet. DSM’s purpose is to create brighter lives for all. DSM’s products and solutions address some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at www.dsm.com.