New Wave Foods, an innovator in sustainable plant-based seafood, partnered with Chef Brian Duffy, known to many for his appearances on Bar Rescue, The Today Show, Food Network, HGTV and more, to spread the word on New Wave Foods' plant-based shrimp to foodservice operators.

As a partner of the brand, Duffy will create recipes and social media content, make appearances on behalf of New Wave Foods, including the National Restaurant Association Show in 2023, and join the brand's upcoming #GiveAShrimp campaign and tour to raise awareness of consumers' rising interest in sustainable plant-based seafood.

Duffy's recipes will demonstrate to operators how they can capitalize on rising consumer interest in ocean sustainability without sacrificing on delicious, craveable flavors.

Operators can keep an eye out for videos and images of Chef Duffy's recipes on New Wave Foods' social media profiles and their foodservice website.

Duffy will also be making appearances alongside Wolf at events across the country to showcase how they #GiveAShrimp about our oceans and sustainability.

New Wave Shrimp is made with sustainably sourced seaweed extract and plant proteins. The resulting product has the craveable taste, texture and bite of ocean shrimp. It's an operator favorite because it not only tastes like ocean shrimp but is easier to handle and takes less time to prepare.