Barilla Group announced that it has entered into an agreement to acquire Back to Nature, from B&G Foods, Inc. Back to Nature features a portfolio of plant-based, non-GMO products that compete in the United States cookies, crackers, granola and nuts & trail mix categories. Founded in 1960, the brand is mainly distributed in the US natural and specialty channels and is committed to providing people with good food made with nature-inspired recipes.

Barilla, a fourth-generation family-owned company founded in 1877 is an international food company, leading in pasta and bakery products, and present in more than 100 countries. It has a strong bond with the United States, where it has operated since 1996, and is currently the #1 pasta brand. The acquisition of Back to Nature is consistent with Barilla's long-term strategy to build a strong multi-brand bakery platform in the United States, where the Group is already market leader in the crispbread category with the Wasa brand. Barilla is currently a leader in the European bakery products sector and has expertise in, and a reputation for, healthy, good-for-you snacking products. The acquisition of Back to Nature provides Barilla with a strong platform from which to build and grow in the dynamic North American bakery marketplace.