RXBAR Granola
The maker of simple ingredient bars also introduced a new variety to its RXBAR Craft Batch line
RXBAR® recently launched its first line of granola. RXBAR Granola packs a taste that fuels consumers in three flavors: Original, Peanut Butter and Chocolate.
Sweet, salty and crunchy, RXBAR Granola is made with distinctive, simple ingredients and 10g protein per serving. Plus, it delivers light, crispy clusters for texture sensory.
Product details:
Original: 4tbsp Oats, 2 Egg Whites, 1 Date, 14 Almonds
Chocolate: 4tbsp Oats, 2 Egg Whites, 14 Almonds
Peanut Butter: 4tbsp Oats, 2 Egg White, 1 Date, 20 Peanuts
RXBAR is also expanding with a new fruit flavor and the first reveal from the new RXBAR Craft Batch line: Strawberry RXBAR.
Craft Batch is a yearly initiative to debut new elevated flavors created with consumer trends and RXBAR fan feedback in mind. RXBAR Craft Batch will introduce one new flavor per year and Strawberry is the first launch for the new line.
Made with egg whites for protein, dates to bind, and almonds for texture, Strawberry RXBAR offers simple ingredients and 12g of protein in a beloved berry flavor. Plus, the unique formula mixes whole almonds with diced almonds for a different textural experience than the core bars.
Find RXBAR Granola at retailers nationwide for a suggested retail price of $6.99 per 11oz bag. Find Strawberry at RXBAR.com (or in retailers nationwide later this year) for $2.79 per bar or $27.99 for a 12-count box.
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