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Breaking NewsProductsMeals & Sides

Rösti Stuft Spuds Announces New C-Suite, Agency Partner to Expand Retail Ambitions

The brand aims to grow its national retail footprint and establish Rösti Stuft Spuds as a category leader in the frozen food and snack space

Rosti_StuftSpuds_780.jpg
February 1, 2023

Rösti Stuft Spuds™, an award-winning crispy-filled potato products, is making major moves to grow its brand in 2023 by announcing a new C-Suite executive team and marketing agency partner.

The brand's new C-Suite executive team combines experience from notable brands in the consumer packaged goods space, such as UNILEVER, Dole, Nestlé and more. The following individuals have joined the Rösti Stuft Spuds team:

- Don Graff as Chief Marketing Officer
- Tony Giannini as VP Sales National Retail
- Tom Garvey as VP Sales: Retail/Club
- Sean Mohr as VP Sales: Foodservice/Convenience
- Mary DeLucco as Executive Creative Director

By bringing on these seasoned professionals, the brand is aiming to grow its national retail footprint and establish Rösti Stuft Spuds as a category leader in the frozen food and snack space.

In addition to this new executive team, Rösti Stuft Spuds has partnered with SRW Agency, a Chicago-based marketing agency known for growing brands in the natural health & wellness space. SRW will ideate and execute innovative messaging and campaigns for the brand to help distinguish them in the category, drive sales and highlight the brand's fun personality.

Rösti Stuft Spuds products can be found at more than 2,000 retailers across the United States, including Whole Foods Markets nationally, Target, Natural Grocers, Fresh Thyme, Central Market and several Safeway/Albertsons divisions.

www.stuftspuds.com 


KEYWORDS: brand marketing corporate strategy frozen foods potatoes

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