Coors Light introduced Coors-icles, non-alcoholic beer-flavored popsicles.

The Coors-icle, intended for consumers 21+, is inspired by the flavor and refreshment of an ice-cold Coors Light, and is available for a limited time during the tournament season.

To purchase a 6-pack of Coors Light Coors-icles, visit Starting today, March 14, the brand will release a limited number of Coors-icles through March 24, every weekday at 12p.m. EST, while supplies last.

Coors Light Coors-icles will also be available at more than 800 bars nationwide throughout the college basketball tournament, so fans can crack open a really cold one while they watch the games. Additionally, passionate fans nationwide can enter for a chance to win a 6-pack of Coors-icles at 100 lucky winners will be chosen on April 4 after the championship game.