Beverage Alcohol Retailers Place Strategic Bets on Sustainably Focused Emerging Brands
Global retailers are showing interest in beverage brands who champion sustainability
Research conducted via The IWSR indicates that 48 percent of US based beverage alcohol drinkers' purchasing habits are positively influenced by a company's sustainability or environmental initiatives.
GlobalData, in its recent webinar entitled, "Top Trends in Alcoholic Beverages 2023" also reported consumer purchasing being driven by both health and affordability (JustDrinks).
Plant Botanical, a certified female-founded sustainable beverage company, hit the ground running in 2023. Having been in market officially for less than 18 months, the company has seen momentum and success to-date across various facets of the business, with a notable amount of the company's success being driven by initial retail growth.
Globally recognized retailers such as Target, Whole Foods and Walmart are betting on emerging beverage alcohol companies such as Plant Botanical who have sustainability as a priority focus pillar for the business in 2023 and beyond.
National retailers have similar goals as PLANT regarding sustainability practices and recognized how PLANT not only uses sustainable packaging, but sustainable ingredients. PLANT is also currently working with national hotels who are focusing on more sustainable brands.
Through the company's ability to strategically scale fast, they have seen tremendous initial traction across various facets of the business…
Beginning April 2023, PLANT Botanical Strawberry Mint will be offered on domestic and transatlantic flights in JetBlue's Mint experience.
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