Hormel Foods Launches The Originate Initiative
Global-branded food company introduces effort to foster and showcase companywide innovation
Hormel Foods Corporation, a Fortune 500 global branded food company, announced the launch of The Originate Initiative, a companywide effort to showcase the insights-led innovation happening across the company's products and processes and the inspired people bringing them to life. Through multiplatform storytelling, thought leadership and collaborations with partners and customers, The Originate Initiative will advance and highlight the leadership of Hormel Foods in the ever-evolving food industry. The initiative's April 21 launch date coincides with the United Nations World Creativity and Innovation Day.
The Originate Initiative will showcase the company's approach to enterprise-wide innovation, as well as information from the company's newest center of excellence, Brand Fuel, which works to ensure that company decisions and investments are guided by insightful market analysis and a deep understanding of where and how consumers shop and eat.
The company's culture of innovation fosters the development of new products, enhances team-member wellbeing and creates a more sustainable future for both the company and the planet. In 2022, Hormel Foods introduced approximately 600 new retail and foodservice products.
Hormel Foods continuously relies on the collaboration of its change makers, a variety of industry experts that includes R&D scientists, product engineers, operations, consumer insights and analytics, a senior cultural anthropologist and digital experience teams. Together, they bring the company's unique method of mission-driven innovation to life, enabling it to keep pace with market trends while pioneering the industry-leading products of tomorrow.
The Originate Initiative is a call to action for all team members and partners of Hormel Foods around the world to continually push this unique company forward.
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