BetterBrand™, a company operating in the $12 trillion refined carb space, unveiled its second product category with the launch of The Better Bun. Using proprietary “grain-changing” technology, BetterBrand transforms the traditionally carb heavy bun into the net carb equivalent of two apple slices. The product also features 20g of plant based protein (the equivalent of 3 eggs), no added sugar, plus a non-GMO and keto-friendly nutrition label.

Like all existing BetterBrand SKUs, The Better Bun was precisely developed by a Certified Master Baker, allowing this ‘better-for-you’ alternative to mimic the exceptional taste and cravable texture of traditionally carb-heavy bun. The company’s innovative approach to food-technology, coupled with years of honed baking skills, delivers consumers a groundbreaking alternative to the classic bun without sacrificing quality.

The Better Bun launched with 3 SKUs —The Pretzel Better Bun, The Sesame Better Bun, and The Brioche Better Bun — and follows the success of The Better Bagel, which quickly caught the attention of consumers, tastemakers, celebrities, social media influencers and retailers when it launched in 2021.

The Better Bun is exclusively available on BetterBrand’s website and ThriveMarket.com. The company’s hero product, The Better Bagel, is available online and on shelves in over 1,000 stores in the United States, including Whole Foods, Sprouts, The Fresh Market, Gelson's, Bristol Farms, Giant, Harmon's, Lassen's, Plum Market, Wild by Nature, FoxTrot, and more.

www.eatbetter.com