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Breaking NewsProductsBreakfast, Cereals & Bars

LIVEKINDLY Collective Acquires Alpha

The acquisition of Alpha—a popular plant-based brand with a large US footprint—will anchor LIVEKINDLY Collective's position as category consolidator

alphafoods_780.jpg
August 2, 2023

LIVEKINDLY Collective, a collection of food brands on track to become one of the plant-based industry's leading food companies, today announces the acquisition of California-based Alpha Foods (Alpha). It is LKC's sixth food brand acquisition to date since its founding in 2020 and the first in the US Alpha enjoys a strong brand presence and its extensive variety of products can be found in the frozen food section at major retailers including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson's, Sprouts, and other national and regional stores, from the eastern seaboard to the west coast.

With Alpha joining the Collective, LKC enters the ready-to-eat breakfast and burrito snacking category and expands its distribution in the US. With more than 200,000+ distribution points across 40+ countries, strengthening its reach in the US will significantly boost LKC's positioning in the market and allow it to be the first major global plant-based entity to continue consolidating within the category.

Alpha products are available nationwide in the US with a presence at 11,000 retail doors. They are also distributed through various foodservice channels including the military, colleges, and universities. 

www.eatalphafoods.com

KEYWORDS: acquisitions

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