Fresh Express Salad and Chopped Kit Flavors Inspired by International Cuisine
New products join line of more than 100 varieties of fresh and convenient salad kits and blends
As part of its ongoing quest to bring innovative flavors to the category, Fresh Express® announced its newest salad kit, French Blue Cheese, and three new offerings in its line of best-selling chopped salad kits: French Bistro, Smokehouse, and Twisted Caesar Enchilada.
With international flavors continuing to trend, and growing consumer demand for convenience in the kitchen, the new Fresh Express products make it easier than ever for consumers to enjoy flavors inspired by cuisine from around the world.
A recent study conducted by OnePoll on behalf of Fresh Express found that over a third of Americans (36%) claim Mexican is their favorite international flavor profile, followed by Italian (32%) and Chinese flavors (25%). Nearly half of respondents (47%) said they feel like a professional chef when using international ingredients in their cooking.
The survey also found that that 69% of Americans would be more likely to prepare international or international-inspired dishes, like enchiladas (25%), if they were easier to make.
Enter Twisted Caesar Enchilada, the latest addition to the Fresh Express Twisted Caesar Chopped Salad Kits line, which combines the popular Caesar salad with an unexpected yet delicious flavor twist.
Twisted Caesar Enchilada Caesar Chopped Salad Kit: a simple blend of crisp green leaf and iceberg lettuce, chili lime tortilla crisps, crispy sweet corn kernels, a Mexican cheese blend, and green enchilada Caesar dressing.
According to Datassential, French food appears on more than 25% of US restaurant menus and brioche is on 17% of restaurant menus – and is projected to keep growing. These insights, along with others, led Fresh Express to develop two new French-inspired salad kits:
French Bistro Chopped Salad Kit: a blend of iceberg and green leaf lettuce, shredded carrots and red cabbage, crunchy garlic brioche croutons, shaved Romano cheese, and honey Dijon dressing made with real honey.
French Blue Cheese Salad Kit: baby spinach, spring mix, red cabbage and carrots with aromatic blue cheese, crunchy garlic brioche croutons, and a savory French blue cheese dressing.
Smokehouse Chopped Kit: crunchy BBQ croutons and shredded smoked gouda, a blend of crisp iceberg, green leaf, red cabbage, and carrots, with a smoked bacon dressing.
The new Fresh Express products join the brand’s more than 100 varieties of fresh and healthy salad kits and blends, with inspiring new recipes like the French Bistro Monte Cristo Sandwich, Chicken Enchilada Crunch Wrap, and Sheet Pan BBQ Chicken. These new recipes expand the library of more than 330 recipes on the brand’s website providing consumers with even more ways to enjoy nutritious and convenient salads every day, no matter where in the world their tastebuds want to go.
Fresh Express salad products have a suggested retail price of $3.99 and are available now in the refrigerated produce department at retailers nationwide.
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