Oscar Mayer® announced its first-ever on-the-go refrigerated breakfast offering: Oscar Mayer Scramblers. The innovation comes after uncovering that only 23% of people are currently eating a full breakfast1 due to limited hearty options available. Oscar Mayer Scramblers are made by using two fresh eggs and are available in three varieties, including Bacon & Velveeta, Ham & Colby Jack and Wiener & Cheddar.

A category that Kraft Heinz first pioneered in 2018, the refrigerated breakfast aisle is an area the company continues to see opportunity. Scramblers marks the first time two iconic Kraft Heinz brands will be served together in one product for breakfast, including Oscar Mayer meats Velveeta cheese. While new to the category, Oscar Mayer hopes to deliver the brand trust and high-quality taste and experience consumers expect when it comes to their morning meal.

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